Reviving Tradition: GuiDing Zodiac Old Tree Tea Packaging

Bo Zheng's Innovative Design Fuses Ancient Chinese Culture with Modern Aesthetics

The GuiDing Zodiac Old Tree Tea packaging is a unique blend of traditional and modern elements. The design incorporates the Chinese zodiac and the ancient tea trees of Yunnan, a region known for its black tea. The hollow design showcases lifelike zodiac tea trees, and the vibrant colors, which represent the Lunar New Year, add a touch of liveliness and cultural richness to the packaging. The packaging material is special paper, adding a high-quality feel to the product.

Bo Zheng's design process involved a careful selection of materials and techniques. The packaging is made from special paper, with hot color gold and embossing techniques used to create a visually striking effect. The design's dimensions are 330mmx330mmx65mm, making it a compact and attractive package for the tea.

The design is not only visually appealing but also interactive. The combination of tea and the zodiac in the form of avatars gives a new meaning to the traditional tea image, making it easier for people to connect with and appreciate traditional culture. This innovative approach to design has helped to make traditional culture more accessible and appealing to a wider audience.

The project was carried out in Shenzhen, China, between July and October 2016. Bo Zheng faced several challenges during the design process, including the reinterpretation of traditional elements to make them more contemporary and the careful selection of colors for the gold embossing. Despite these challenges, he successfully completed the project, creating a design that is both visually appealing and culturally significant.

In conclusion, Bo Zheng's GuiDing Zodiac Old Tree Tea packaging design is a remarkable fusion of traditional Chinese culture and modern design techniques. It not only revives ancient traditions but also makes them more accessible and appealing to modern audiences. The design's success is a testament to Bo Zheng's innovative approach and his commitment to preserving and promoting traditional culture.